THE PUMP ROOM
By Malaika Danovitz and Evan Sargent
In the sleek open-plan office of NYC ad agency Montezuma Rogers, tiny dogs are kissed on the mouth and 2am is a perfectly good time for a production meeting. Sam Singer once believed a tag line for toilet paper could change the world, but now the absurdity of advertising seems magnified by the primal beauty of new motherhood as she navigates breast pumping and the demands of her creative career. Sam and a rag tag crew of moms let the hormones flow as million dollar deals are negotiated and winning campaigns for Viagra written behind the closed doors of the former janitorial closet with it’s post-it note: Pump Room, do not disturb.