Step 1:

WORK WEEK

Strategic Directive

Every branding project begins with the work. In order to create a brand that rises above the trendy stuff, we need to do some digging – a smart strategy is crucial. We’ll hammer out all the hard questions about your business, like your target market, your ideal customer, where you are and where you want to go, and even your pricing and process. We'll determine what makes you truly unique, and how to communicate that in a way that breaks through to your audience.

How the Work Week works:

  • First, we spend 2 hours together (in person in NYC, video chat, or phone). I’ll ask a lot of questions and we'll brainstorm about how to reach y0ur goals and solve your problems. We'll delve into your personal brand too, how you can develop that alongside your business, and what it means for your long-term goals. We'll also look at some images together and talk about visual language.

  • For the week following the call, we'll email back and forth. You can bounce ideas off of me during this time - I'm your business partner for the week!

  • At the end, I'll send you strategy document detailing a recommended plan of action for you and your business. The exact contents of this document will vary depending on your business and our work together. I will be generous with ideas and potential directions, determine your brand essence, and explore ways to stand out in your industry. I'll also make recommendations for your personal brand and explore what that might look like for you and your business. A visual mood board will be included to inspire your brand's visual language.

Timeline:

The Workweek takes place over one week following our session together. 

$350

The Work Week is great to do even if you're not ready to rebrand. If you do continue to work with us on a branding project, the $350 cost will be applied to that package.

 

Step 2:

BRAND CRAFT

Comprehensive Branding Package

    It’s time to bring your bold new strategy to life with original artwork and breakthrough messaging. We'll develop a unique visual language for your brand - no cookie cutter designs and clichés - remember, we're looking to stand OUT in your industry, not do what everyone else is doing!

    How the Brand Craft works:

    Most designers start with logo design, followed by further identity development, and save the website for last. Our process is different - we'll share a logo, initial home page copy, and the design of your home page all together in time for our first creative review at the end of week 1, so you can see everything in context right from the start. We will explore multiple options, but always in the context of the primary place your brand will live visually: on your website.

    The exact deliverables will vary from project to project depending on what we have determined in The Work Week. Our goal is to take care of everything you need to launch a new brand and breathe new life into your business immediately. We want to see results in your business soon after the project is finished.

    • Visual Identity & graphic elements
    • SquareSpace website (contact me to discuss a custom or non-SquareSpace site)
    • Copy tone guideline & home page copy
    • Social media pages designed
    • Consulting on photo shoots / photographer selection
    • A weekly video chat session with screen share to review progress and feedback

    Timeline:

    • We'll complete the Brand Craft in four weeks
    • We'll have a followup call two weeks after launch to see how it's going

    $5,500

    Every project begins with The Work Week. The $350 cost will be applied to your branding project.

     
     

    We offer two additional branding packages:

     
     

    BRAND CRAFT ID

    Logo + Brand Identity Package

    All of the Brand Craft package as described above without the website.

    Timeline:

    • We'll complete the Brand Craft ID in three weeks
    • We'll have a followup call two weeks after launch to see how it's going

    $4,500

    Every project begins with The Work Week. The $350 cost will be applied to your branding project.

    BRAND CRAFT BP

    Biz + Personal Comprehensive Branding Package

    Many entrepreneurs need to integrate, separate, build or otherwise strategize their business and personal brands. Maybe you're expanding your practice to include employees, and also writing a book, for example. We'll figure this out in The Work Week, and if you decide you need two brands that work together, this package is for you. It includes everything from the Brand Craft as described above, for your business AND personal brands.

    • Visual Identity & graphic elements for your business and personal brands. We'll determine how they each stand alone and how they relate in The Work Week.
    • Squarespace website(s) to cover both brands - in The Work Week we will hash out whether you need one or two websites
    • Copy tone & home page copy for both
    • Social media pages designed for both
    • Consulting on photo shoots / photographer selection
    • A weekly video chat session with screen share to review progress and feedback

    Timeline:

    • We'll complete the Brand Craft BP in seven weeks
    • We'll have a followup call two weeks after launch to see how it's going

    $9,500

    Every project begins with The Work Week. The $350 cost will be applied to your branding project. A payment plan is available for the Brand Craft BP.