a movement

Ruthie Fraser was looking to go bigger and bolder. Her Structural Integration practice was previously called Conscious Body, which appealed to her yoga-loving audience. But her services also appealed to a larger audience and she needed a brand to match, to reach out to a larger community for both her private practice and her video library. Most importantly, Ruthie felt a deep need to help as many people as possible with a wider reach and an inspiring brand. 

a flexible mark

We created this monogram that works as a stamp or a graphic element on the page.

organizing information

We needed to communicate a lot of information and services in a clear way. We created a custom site (before Squarespace was amazing) that breaks down Ruthie's offerings in a way that's clear and easy on the eyes.

decompressing the world

A custom design and color system for Ruthie's video library so her clients can sort and access her unique exercises worldwide.

overview: what we did for RUTHIE

• Consulting on brand strategy, naming, and messaging
• Tagline development
• Brand Identity: Logo, typography, color palette
• Custom website
• Stationery