make everyday better

Early on, DIY was an intentional part of Anjali's brand. She created her own packaging to match her hand-crafted Brooklyn startup reality - think Kraft paper and hand stamping. This was smart for business. In those first years, she pivoted from making a seed-based baked snack to a turmeric drink blend that took off amongst influencers and gourmet markets. Anjali came to us for a more premium look and professional packaging design as she moves into larger retailers like Whole Foods.

 
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Overview of what we did for Anjali

  • Consulting on brand strategy, naming & messaging
  • Brand identity: Logos, typography, color palette
  • Packaging design: Pouches, single-serve, box, gift tin