make everyday better

Early on, DIY was an intentional part of Anjali's brand. She created her own packaging to match her hand-crafted Brooklyn startup reality - think Kraft paper and hand stamping. This was smart for business. In those first years, she pivoted from making a seed-based baked snack to a turmeric drink blend that took off amongst influencers and gourmet markets. Anjali came to us for a more premium look and professional packaging design as she moves into larger retailers like Whole Foods.

Overview of what we did for Anjali

• Consulting on brand strategy, naming & messaging
• Brand identity: Logos, typography, color palette
• Packaging design: Pouches, single-serve, box, gift tin