make everyday better

Early on, DIY was an intentional part of Anjali's brand. She created her own packaging to match her hand-crafted Brooklyn startup reality - think Kraft paper and hand stamping. When she pivoted from making a seed-based baked snack to a turmeric drink blend that took off amongst influencers and gourmet markets, Anjali came to us for a more premium look and professional packaging design as she moves into larger retailers like Whole Foods.


Overview of what we did for Anjali

  • Consulting on brand strategy, naming & messaging
  • Brand identity: Logos, typography, color palette
  • Packaging design: Pouches, single-serve, box, gift tin